Total Blue System Ecommerce

How to respect opt-out requests from email offers

Total Blue System's email marketing module permits a customer visiting your ecommerce website to opt out or unsubscribe from the email marketing list. When this happens, a demographic called "Please don't send me any promotional emails" is set to "on".

As a good practice, a retail merchant needs to ensure that email marketing messages are not being sent to customers who have unsubscribed. This is done through the segment (formerly called filter). Each email marketing message which is sent should have a segment associated with it.

Each segment should include as part of its logic statement a demographic restriction of "Please don't send me any promotional emails" is blank. That means that the customer has not requested to unsubscribe.

The following is a screen shot of what a segment might look like as well as a screen shot of the fields to check to achieve this result.

We would be happy help if you need assistance in checking and explaining your segments. Or, if you prefer, we can update these for you as a billable service.

Manage email "suppression file" for your marketing partners

As our e-commerce clients grow in the sophistication of their marketing techniques, no longer is it a safe assumption that you, the site owner, will always be the sender of email marketing offers for your company. New marketing partners, like affiliates, may send out offers on your behalf. Here's a solution for merchants who must manage a common or 'master' suppression file containing a list email addresses who have opted-out of receiving such commercial bulk mail offers:

Now you can present site visitors with a "Quick Unsubscribe" link that's distinctly different from the normal unsubscribe functionality of Total Blue System's email marketing module. The normal method is to link to a URL like http://www.yourdomain.com/profile/unsubscribe/ with a text link called "unsubscribe". This might be linked from the footer of every page of your website, from the bottom of your email marketing offers, and elsewhere. But this ought not be the unsubscribe link that you give to marketing partners who are sending emails on your behalf.

For those who are sending to a different list than the Master list maintained within the Email Marketing module, they need a different unsubscribe form. This is because the normal unsubscribe form assumes that a given email address is ON the list. How could it NOT be on the list, if it wants to unsubscribe, right?  The answer is that such an email address won't be on your master list already because it's owned by an affiliate -- or some other marketing partner -- who is sending an offer that's considered to be from you to their own recipient list. So you need an unsubscribe form that will collect an opt-out unsubscribe request -- even if that email address is not already on your list and one to which you've never sent a commercial email offer directly.

You can now provide your affiliates or marketing partners with such a URL, which is http://www.mydomain.com/profile/quick_unsubscribe . Of course, change the domain to be your own. This page presents a simple form from which any email address can be collected. So your marketing partners would add a link to this page from the bottom of their email offers. (Note: upon form submission, the email address is added to your Master List with the value set to 'on' for the demographic question: Would you like to opt-out of receiving offers by email?)

An important part of complying with the CAN-SPAM Act, federal law in the United States and a good best practice for our UK clients, is to see that opt-out requests are honored in a matter of days. That means all your marketing partners need to NOT email an offer to anyone who has received a prior offer on your behalf if that email address owner has opted out. So all of your marketing partners need to be getting from you a "Suppression File" that contains these common opt-out's.

This suppression file ought be generated by you weekly from within the Admin Area of Total Blue System's email marketing module. (See the "Download records" functionality). The criteria for the export or download of records ought be all those where the demographic question 'Would you like to opt-out of receiving offers by email? Answer: Please don't send me any promotional emails' is set to "on".

• If you'd like hands-on support in understanding how to use this new feature, or how to create your own Suppression file to share with affiliates or other marketing partners, please contact E-business Coach's support team. This opportunity / responsibility can become a core business process for your company.

Email offers from an address that's human and brand-friendly

When you receive an email message, don't you first check to see the from address?  When you recognize who it's from, you're more likely to open it, and do so immediately. Subject lines are important, no doubt, but the from address can be just as critical to the decision on whether to open the message. When sending email marketing offers to your opt-in recipient list, here's how you can optimize your from address:

First, a couple definitions and clarifications:

• The From address is the email address that appears in brackets like <this>, and the name that appears alongside it. Only the email address is required, but we recommend a person or organization name also appear here.
• The Reply-To address is to whom the message is addressed if you click the Reply button in your email client software. Often for commercial email marketing messages, the Reply-To address is NOT the same as the From address but for our purposes they are and or will be treated the same. They ought be. You want to have them be the same; others just cannot manage to accomplish this and still achieve the tracking and auto-processing that's desirable with email marketing efforts. Total Blue System enables this kind of optimal configuration.

Second, here's a couple examples of what we're describing as both human and brand friendly from addresses:

• Organization name <newslettername@yourdomain.com>
• Person's name (real or mythical) <firstnamelastinitial@yourdomain.com>

Thirdly, here's the alternative, or status quo, unless you give this attention:

• <reply-####@emailsubdomain.yourdomain.com>

Does the status quo work? Yes, your messages will be delivered. (However, our experience suggests that the human and brand-friendly alternatives will have the added benefit of getting past ISP's spam filters more often than the more machine-like status quo from address.) And yes, any replies to your message will be either processed automatically or routed to your "abuse" address for special, personal attention by someone on your staff. But what you want to do is present a from address that looks as close as possible to being what a normal person would send from their normal business email account on their desktop computer....

So, here's what you can do to establish a more human and brand friendly from address, creating as many as you might need for your email publications or special communications:

• Contact E-business Coach's support team via email requesting the set-up of your "super custom reply handler". This allows you to completely mask the address while still taking advantage of the reply handler that auto-processes bounced back messages, out of office auto-replies, and the like.
• Be prepared to create an email alias within your business email messaging system, setting it to forward messages to a special email address that we will communicate to you. Identify to us what this email alias is when you contact us. This will be your from address.
• Update your email marketing message templates to specify this from address, in both the HTML and Text-only areas of each template.

Send email offers in follow-up to a shopping cart order

Total Blue System's email marketing module recently released the ability to design and configure the sending of follow-up email messages to customers some period of time after they place an order. Here's more details on how you can create a triggered message that is sent following a specified number of days after the order.

To set-up the triggered message, go into the Admin Area and select the Email Marketing module. Navigate to "View / Edit Messages" and then select the List link. On the next page, there's a "Triggers" link on the left menu. Choose it.

Create a new trigger and begin by adding the actions to the trigger shown in the screenshot below.  These include:

• When a user joins this mailing list at any time
• When a user update profile at any time
• When a user whose demographic is a specific value:  Last order date is between MM/DD/YYYY  (date that you want to start sending the messages)  and MM/DD/YYYY (enter a future date to enable the messages to be sent without having to change this date)
• When a user whose demographic is a specific value: API Event Type = order

When choosing the specific demographic value for API Event Type, you'll need to manually type in the word order as the value.  A pop-up window will appear as shown in the screenshot below.

After finishing adding the actions. the logic statement will need to be edited to make the triggered message function correctly.

Edit the logical statement by placing your mouse between the parenthesis after the Logic Statement text.  A link should appear to "Edit Logic"

Edit the logical statement to follow what's shown in the screenshot below:

After editing the logical statement, create the message you would like to send.

 

To adjust your link tracking codes we advise the following changes to the campaign and source.  The source can be x number of days after the order that the email is sent, and then followup as shown in this example.  campaign=trigger   source=14day-followup

(A message template will need to already be in place for this order follow-up message to be created. We've created them for most of our clients already, involving you in their design, but you can request assistance with creating a new one if need be.)

Note:  Triggered messages will not appear on the "View Messages" page.  They can only be viewed from the Triggers page.

After saving the message for the trigger, a row of links should appear above the logic statement information.  Select Edit scheduling & delivery to choose the number of days after the last order date you would like the message to be sent.

If you complete the scheduling and delivery settings with the default options, the trigger will be active and will be sent out to customers based on the selected scheduling options.

To disable a trigger, navigate to the "Triggers" page, uncheck the box for the message, and click the save button.

How do you test the message? You can send Quicktests and Proofs for triggered message while viewing the options for the trigger.  The "Send Proof" and "Quicktest" links are listed on the same row of links as "Edit Scheduling & delivery".

Send targeted messages based on a recipient's past activity

Within our email marketing module, you have the capability to send follow-up messages based on previous activity of the message recipients.

If you're looking to target customers who have opened/not opened a previous message, filters can be created to send these targeted messages.

Working examples include:

• You have a new email newsletter with a small number of subscribers, and you're looking to expand the list by sending a message to members who have not opened a specific message.
• Your website includes demographics selected by members indicate their lifestyle/shopping preferences.  A targeted message can be sent based on members who have certain demographic values.  Ex:  If members have indicated they enjoy apples, but have not purchased any apples or subscribed to the "Monthly Apple Newsletter", then a new message can be sent to these specific members to get them to subscribe or purchase.

When creating your filter, select "Add Activity Restriction", on the following page, select "Regular Message" under Individual Message Activity.

On the next page, you'll see a listing of all messages sent in the current month.  For older messages, click on the drop-down menu that shows the month and make your selection.
If you need to select multiple messages for your filter logic, you must go through this process for each message you wish to add to the filter.  On the next step, you'll see multiple options, but "Opened this message" should be your focus.  If you want to match members who did not open a message, select the "Opened this message" radio button and check the "inverse" box at the bottom of the page before continuing.

If you need your filter to match requirements for multiple messages, the logic statement of filter will need to be edited before finishing.

 

After finishing your filter, you should be returned to the filter list.  Click on corresponding "View Results" on the right hand column.  A pop-up window should appear.  Select "Regenerate this report".  Then choose "Generate report now - I will wait".  After the filter is finished generating, you should see a list of the current numbers matching the filter.

Note:  After regenerating a filter, navigate to a different page in the system, and click back on the left navigation "Filters" link to see the updated results appear in your filter list.

Guide to Creating Email Marketing Messages

When creating email marketing messages, here are some steps to guide to you along the way.  It's a quick rundown of the top priorities when creating a message using Total Blue System's email marketing module:

• Update the tracking codes of links in the template before creating a message from the template.
• Update all tracking codes in your message, following the assigned naming scheme
• Ensure all images are displaying correctly and have your site's domain name in the image source URL.
• Ensure all links click-thru to their desired pages.
• Fewer editable fields will save time compared to many.
• Send a Quick Test or Proof of your message to ensure the structure/ alignment/ design is displaying correctly in your email client.
• Run your message through EmailAdvisor to verify that the message will display correctly across major email clients and webmail services.
• Apply any necessary filters before sending your message
• Select EmailAdvisor reporting options when sending your message.

Below we've broken out topics that can be referenced when creating email messages:

Jump to a section in this guide:

Images
Links
Text Formatting
Testing in Internet Explorer
Editable Fields
Text Template
Draft Status
Inserting Demographic Values (Mail Merge Tags)
HTML Link Aliases
Applying Filters
Sending Quicktests & Proofs
Email Advisor Reports
Sending (Scheduling your Message)

Creating messages:

• Create a new message, selecting the desired template during the first step.
• When creating multiple test messages, unique names must be given in the "name" field, otherwise the message will not function correctly.

Note: Once messages have been created from a template, they are standalone from the template.  This means that if a message has been created, and the template updated afterwards, a new message will need to be created to reflect the changes in the template.

Images

• To use images in your message, navigate to the content library.  To help organize the images, use a pre-existing folder to upload your images to, or create a folder, basing the name on the other folders.  Use this new folder to keep all of your images.
• To add images from the Content Library into your message, right click on the thumbnail of the image, and in Firefox select "Copy Link Location". This will give you the URL of the image for your image tags.
• When adding images to a message, replace www.elabs7.com with email.yourdomain.com
• If you're simply replacing a placeholder image, replace the source URL inside the quotes to avoid having to type the image tag code:
  example:  <img src="placeholder.jpg">
• You can use the Find and Replace feature of your text editor to accurately and quickly do this for you. Enter www.elabs7.com into the find box, then enter email.yourdomain.com into the replace box. Select "replace all" and all the images you've added should still be appearing correctly after this change has been made.
• Ensure ALT tags are specified for all images
•  Image width and height specifications are usually only necessary for transparent pixel GIF images
• If new versions of images uploaded to the Content Library are not appearing in your message preview, refresh your browser to ensure that you're viewing the most current files of the images.  After refreshing your browser, if the preview still shows old images, clear your browser's cache.

Links

• Append tracking codes to all links included in the message, differentiating text and graphic links with utm_content=textlink OR utm_content=graphic
• When updating the tracking codes, normally the source= will be the only variable to be updated.  If a different category or theme of message is being sent, then the campaign= variable should also be updated.
• We recommend copying the tracking codes used in a previous message, and then editing the source and also the campaign if necessary.  When copying and pasting, be aware of the two different tracking codes that should be used to differentiate text and graphic links; also ensure that the end of your link directly before the tracking code has not been altered or cuttoff after the tracking code has been appended to the end of the link.
• Here are two sample tracking codes, the first being a generic tracking code and the second being used for order follow-up trigger messages.  (Notice that the utm_campaign is included in the tracking code.):
  
  ?utm_medium=email&utm_content=textlink&utm_source=newsletterYY_MM-DD
  
  ?utm_medium=email&utm_content=textlink&utm_campaign=trigger&utm_source=14day-followup
  
• If a tracking code is being added to a URL that runs a search on your website, the tracking code must be changed to begin with a "&" symbol, instead of a "?" symbol to properly track this type of link.
  Here's an example:
  http://www.yoursite.com/search.php?q=keyword
• Tracking codes should only be added to link URLs, if they are added to image source URLs, the images will not display.
• Use <font> tags directly before and after a link's text inside the <a> tag to ensure colors are displayed ex: <a href="mysite.com"><font color="yellow">link text</a>
• Broken links can often be fixed by ensuring that both quotes are used in the <a href=""> tag. 
  Here are some pointers to prevent broken links:
  Ensure the full http://www.yourdomain.com  is used at the beginning of the URL
  Read through the entire URL to ensure that no extra characters are present and that no part at the end of the URL has been cutoff.

Text Formatting:

• Redundant <font> tags are necessary to ensure formatting is kept, as cascading styles in the form of <span> tags will be stripped out by some email clients.
• DIV tags will not be acknowledged by some email clients and webmail services, so they are not recommended when coding email marketing messages.
•  It’s recommended to not paste text copy from a browser into messages because special characters can be inserted that affect display.

Testing in Internet Explorer

• You can save time running additional quicktests and proofs by opening the preview of a message from Internet explorer.
• Table structure, spacing, and other nuances of HTML can be displayed differently by Internet Explorer than by Firefox.  Email list members who open messages in Outlook will view the message as rendered by Internet Explorer.
• To prevent incorrect display of table images and cells in Internet Explorer, it may be necessary to have the ending </td> of a table cell immediately after any content, instead of being on the next line of code.  Internet Explorer interprets this extra space differently than Firefox and will display a thin white line in your layout if this is not corrected.

Editable Fields

• Editable fields are used for content areas that will be changed on a regular basis for each message to be created.
• Warning: After a template is created, if an editable field <data> tag is deleted, it will push the content of each editable field down to the next field, which will drastically affect the display of your message. If you're going to delete an editable field, be prepared to copy/paste all your code into the editable fields all over again.
• After a template has been created, placeholder content can be added in the template editable fields.  Afterwards, when a message is created from that template, the placeholder content will automatically be filled into the editable fields of the message. This will allow a message to quickly be created that shows the layout with placeholder images and text copy visible, and ready for easy editing in the message editable fields.   We recommend using brackets ie:  [Product Name]  [Product description], and dummy text to fill these areas when adding placeholder content.

View the message online link

• To add the "View this message online" link and text, edit your message, and select the link to "Edit HTML" for an editable field.  Click on the Enhancers link on the right.  A pop-up window will open and you should see an option to "Insert Tag".  After you've clicked on "Insert Tag" verify in your editable field that you can see a web version plugin.

Text Template

• When creating a template, place one editable field data tag in the "Text Template Body" and name it something like "text version"
• When you're ready to create your message, the editable field should appear on the 3rd step of the creation process. Click to edit the "text version"
• This is a sample of what should go in that editable field:

  Greetings,
  
  This is the [Company name] [Name of Newsletter].

  To see our article about. . . . /To see our offer for. . . .please change your email settings to view this message with the graphics.

• Give the subscriber reasons to go to the message and allude to why they should see it.

Draft Status

• After you've created a message, if the status column reads "Draft" and the Edit, Proof, or Quicktest options are not available, draft mode is preventing the message from being completed.  To take a message our of draft mode review the following:

• Ensure that your text version field has some content in place
• Check that "Apply filter to identify recipient list" checkbox has been selected on the final step of creating a message.
• If the multi-part/HTML message format option has been selected, ensure that all parts are completed.

Inserting Demographic Values (Mail Merge Tags)

• To insert demographic values AKA Mail Merge tags, navigate to the first page of creating/editing a template.
• You simply select one from the drop-down menu and a gray box gives you a tag you can copy and paste to use wherever it's needed. The mail merge tags follow a standard format, as seen in <EMAIL_ADDRESS>. <exact demographic value>. I would still recommend grabbing them from the template creation page, however, because errors could be introduced with copying and pasting to replicate the formatting.

Sorting Products on your Website

• We recommend manually sorting any products featured in email messages to appear at the top of their categories.

HTML Link Aliases

• This is done on the 4th/final step of editing a message. Link Aliases are simple descriptions to be added that describe what link a viewer is clicking on. These will not affect the destination or appearance of the links to the visitors, they are for internal use to run reports on what links were clicked.

Applying Filters

• To apply a filter, you must edit your message and select your desired filter from the dropdown menu. On the last step of editing a message, there is a checkbox to "Apply filter to identify recipient list", select this box.
•  If a filter is applied, it should appear on the "View Messages" page.

Sending Quick tests & Proofs

• To send a quicktest to a few email addresses, select "quicktest" from the dropdown menu on the right on the "View Messages" page
• To send a proof email to multiple pre-selected addresses in your company, select "Proof" from the right hand drop-down menu on "View Messages" page.

Email Advisor Reports

• Note: There are a limited number of EmailAdvisor usages available each month, and EmailAdvisor reports should only be selected when finalizing a proof, after adjusting coding to fix display issues, and finally when sending out the message to the subscribers.  EmailAdvisor reports should generally be used only 2-3 times per message.  Do not select EmailAdvisor reports for every Quicktest you send.
• To run Email Advisor reports, go to Quick test (described above), and select all of the options, including Delivery Monitor, Content Analyzer, Inbox Snapshot, and Blacklist Monitor
• To view Email Advisor Reports from Quicktests, click on the "test messages" tab on the View Messages page.  Then select "view reports" from the drop-down menu on the right hand side, then click the blue "go" button.  Now click on the tab with the EmailAdvisor Reports link.
• To view EmailAdvisor Reports from Sent Messages, navigate to the "View Messages" page.  Find your sent message in the list.  (The text under the status column should display Sent.)  Click on "View Reports" from the drop-down menu and click go.  Now click on the tab with the EmailAdvisor Reports link.

• Note: EmailAdvisor Reports take approx. 48 hours to display a good set of full results.  If you want to send a message on, say, Friday, then you ought have the message created on a Tuesday, and send a Quick Test message with the full EmailAdvisor reporting options checked. Then come back on Thursday and evaluate the report's results. Then make adjustments, and plan to send on Friday.

Reviewing the reports:

Within the delivery monitor reports, the important thing to check is that 0 percent of the messages are considered Bulk or Junk. The deliverability percentage should generally be above 90%, especially if none were considered junk. In general it appears that a few ISP’s are unreliable at receiving messages (iWon, excite).

Under the Content Analyzer, the Content Risk Assessment Score is the key marker for whether or not the messages will be rejected as spam. 5-6 points is the threshold of most ISP’s for messages being considered spam. 3-4 points should be examined for text copy or other issues that could be pushing the spam risk higher. Lower than 2 points is low risk of messages being considered spam, and will probably not be necessary to scrutinize the HTML / text copy, unless of course the content will be changed a good amount before the message sent to subscribers.

The Inbox Snapshot is useful to check the appearance of text, links, etc. for Hotmail, Yahoo, Gmail, etc. (Which ISP's you give the most attention to will depend on the make-up of your recipient list. You can create a report under the "List Breakdown" option to segment recipients by ISP; this identifies which ISP's matter most to your list.) Some email providers strip out cascading styles (CSS) used in the message code, so redundant font tags may be necessary to make things appear as they should. If the images are not appearing, make sure you’ve selected to view the "full message with images".

 

Sending (Scheduling) your Message

• Before sending your message, review the checklist at the top of this guide to ensure message is complete and satisfactory before sending.
• Click on the drop-down menu to the right of the message.  Select "Schedule" from the menu.
• On the scheduling page you have the option to send the message immediately or to send the message at a specified time and date.
• Before clicking the "save" button, select all the EmailAdvisor reporting options.

Trigger email offers based on last order date

Oh, we've been looking forward to this one! The "hit 'em while they're hot" kind of email marketing messages -- to borrow a client's phrase -- can now be implemented, as of the latest System Update. Specifically, when an e-commerce shopper makes a purchase, the date of his or her order is passed into the appropriate Email Marketing module's demographics field value. Then you can configure triggers to operate on that date of the order and send out a personalized email message in follow-up.

The first applications of this capability, being tested now with certain clients, include:

• An "Are you satisfied with your order?" message template. Ask whether everything arrived safely and intact. Ask whether there's any questions about returns or guarantees. Ask the shopper to rate his or her experience. Whatever helps you establish the right customer service tone for the sake of encouraging the shopper's satisfaction and likelihood to buy again. (Of course, you can also suggest future purchases with text, graphics, and links in this very message.)
• A "Will you please review this product?" message template. After an appropriate period of time, ask your customer to post a review of your product on your website. Reviews definitely make a difference in improving shopper conversion rates. Go back to the source and ask those who bought the item to review it. Offer an incentive if they do within a limited period of time.
• An invitation to opt-in to your email publications message. You can configure a trigger such that if the customer is NOT presently a subscriber to any or all of your email publications (a.k.a. lists), then you can send them an encouraging email after a given period of time passes from the date of his or her last order. Don't assume that he or she wants to automatically receive special offers forever after placing an order with you. Ask him or her, get permission, and then expect better results from a more qualified, receptive subscriber base...

Here's what you need to do to enable this new capability:

1. Login to your Admin Area and go to the Email Marketing module, choosing the "View / Edit Demographics" menu option. Choose to View Demographics.
2. Create a new demographic (type = date) and call it something like "Last Order Date."
3. Return to the main Email Marketing module's start page, clicking on the top Email Marketing module tab in your navigation menu. Choose Special Demographics from the submenu.
4. Select from the Order Date Demographic menu, choosing the demographic field that you created earlier. To follow the example, this would be the menu item called "Last Order Date." Save changes.
5. Alert E-business Coach that you're ready for us to run your initial set-up and configuration steps to enable this feature for you. This includes a historical import of order dates tied to your existing email addresses managed in your Email Marketing module's master list.
   

That's the first stage of the process. Next you can go through the process of creating a message template and a trigger that ties into the Last Order Date. That's a topic for another day...

Identify and export opt-in subscribers

When you run a promotion encouraging site visitors to opt-in to receive promotional offers by email, you're likely to want to go back later and identify who and when people joined your list. Then you can deliver on your promotional promise and get the prize winners their due. Here's how you can identify who opted in to your list:

Login to the Admin Area of Total Blue System, and select the Email Marketing tab. Select View / Edit Messages & Lists, then select your Master List. On the next page, there will be a navigation bar on the left; spot the section called Reports. Click on List Breakdown, and then under Subscription Reports select New Subscribers.

At this point, you'll be asked to specify a date range. Do so, then click Generate. The result will be a window displaying the email address and the date is opted-in to your list.
At the top of the window will be a link reading "Click here" to view / download date file. You can right-click or download this Comma Separated Value (CSV) file, which will contain all of the demographic data field values as well as the email address and date of opting-in.

You can then work with this CSV file within a spreadsheet software program like Excel to sort or filter data to identify your email promotion winners.

Tip:  This is also a useful set of data to reference if there is ever a complaint sent to your email "abuse" address complaining of receiving or sending spam. You can look up the email address here, and identify the date and IP# when he or she subscribed. This can be shared with the ISP reporting the problem, or the subscriber himself if he should happen to question whether he ever joined your list.

Reassure the email opt-in process

When a site visitor considers signing up to your email publication(s), it's an opportune moment to build a lasting relationship with a customer. Similarly, when a subscriber to your email publications returns to update his or her "profile" of email preferences, it's an opportune moment to collect more demographic data and cross-sell other email publications. And lastly, when a subscriber returns to your site to unsubscribe, there's an chance to suggest changing the email profile to better suit his or her preferences -- whatever can be done other than completely opting-out of email offers.

What are you doing to optimize this critical moment of interaction?

Make use of three new messaging areas in the email opt-in and update profile process. Implemented as Teasers in Total Blue System, there are now new "Teaser Spots" where you can tailor your message to the circumstances described above.

• Email Marketing Publications Signup Teaser is a great place to set expectations for what your publication(s) is about, its frequency, and any exclusive or special incentives available to subscribers. It appears at the top of the page at http://yourdomain.com/profile/signup/
• Email Marketing Demographics Signup Teaser appears on page 2 of the signup process, IF you have Public Demographics enabled. This is where you can ask questions of your opt-in subscriber, identifying product or lifestyle interests for example. Use this place to explain why you collect this information and how it benefits the subscriber, and how he or she can update it later.
• Email Marketing Profile Footer Teaser is a space reserved at the bottom of each of the pages related to opting-in, opting-out, editing profiles, and signing up to Publications or Demographics. It's the same space on each page, so use it in a general way to explain how you communicate by email, how you handle opt-out or unsubscribe requests, and link to your privacy and security policy. The objective is to reassure the subscriber of your intentions and practices.

Note: the Edit Profile page, where a recipient goes to opt-out, change email publications, or otherwise update public demographic information, also has a teaser spot. It's sharing, for the moment, the spot reserved for the Email Marketing Publications Signup Teaser spot. So whatever teaser is placed in that Publications Signup spot, it will also appear on the Edit Profile form

Upgrade email system for deliverability monitoring

Ensuring the delivery of email marketing messages you send is a top priority. To give us and our clients greater confidence that messages sent are messages delivered to the in-box, we've upgraded our servers for email. What's changed is that we're now using what's called a dedicated Internet Protocol (IP) address.

This matters because now we can offer a greater level of reporting on the deliverability of any given broadcast. With this upgrade comes two new reports:  Deliverability Monitor and Blacklist Monitor. A graph taken from the Deliverability Monitor reports appears nearby.

The numbers represent test or seed accounts that receive the message whenever you send a broadcast and also enable the EmailAdvisor reporting  options at that time. These test or seed accounts span the world, with ISP's across North America, Europe, and beyond. The results are monitored to determine whether the message is delivered and if so, whether it goes in a junk mail or bulk folder.

Now you can create and test message content in ways that measure it's actual deliverability -- affected by the content, the list, and the other factors that make a difference.

To find these reports for your messages, choose a previously sent message. Select View Reports. Then select the EmailAdvisor reporting tab in the top right. Then choose the Delivery Monitor or Blacklist Monitor text links to view these reports. This is an important step in affirming accountability for message delivery.